Artefact 02 · Market intelligence
The market is moving; the question is whether we move first.
TAM, regulation, and signals across AU · HK · SG aged-care residential operators.
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Artefact 02A · TAM · SAM · SOM
Market sizing
Artefact 02B · Regulatory timeline
Regulatory + policy timeline
Coloured by sentiment toward the Lumana category (support / neutral / against).
Artefact 02C · Country readiness
Country readiness
Artefact 02D · Cultural & economic signals
Cultural & economic signals
What buyers believe and what their P&Ls allow — the two forces that gate every procurement decision.
Cultural
Economic
Artefact 02E · Trends
Trends shaping the procurement window
Artefact 02b · Pricing strategy
Anchor on the recommended tier; defend at the persona band.
Personas, tiered offers, grants, and price elasticity by region.
Artefact 02b·i · Personas
Personas
Each persona has a willingness-to-pay band; the bar shows where list price sits inside it.
Artefact 02b·ii · Tiers
Recommended tiers
Recommended tiers are framed in teal with corner brackets; alternates sit lower-key.
Artefact 02b·iii · Grants & co-funding
Grants & co-funding
Artefact 02b·iv · Elasticity
Elasticity heuristics
| Segment | Elasticity | Evidence |
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