The problem Solution Competitive edge Pricing Competitor analysis Market insights
Ambient. Private. Dignity-preserving.

Care homes that see when staff can't — and document themselves.

Lumana combines room-level ambient sensing, real-time caregiver workflow, and automatic records into one system — so nurses can spend their time on the care itself.

No cameras. No wearables.
Residents do nothing. Staff get one system instead of four.
Built with operators in
Montefiore Jesmond Strathfield JCCPA · Hong Kong Helping Hand Finggal Link · Japan

The problem

There used to be time for small things — reading to the residents or just sitting and chatting. Now there's just not enough time.

Laxmi SinghCare Champion · Australian aged care

Care homes are short on staff, short on time, and blind when it matters.

Care-minute compliance is now audited at the facility level — and 40% of homes just failed. The gap between what's mandated and what staff can deliver is widening every month.

110k+

Projected shortage of direct aged-care workers in Australia by 2030.

13.5hrs

Per caregiver per week on clinical documentation — over a third of their working time.

79%

Of falls in residential care settings happen unwitnessed by staff.

The solution

Lumana is the system that sees, alerts, and remembers — so staff can spend more time on the care itself.

One platform combines three capabilities that have historically lived in four disconnected systems: ambient sensing, real-time triage, and auto-drafted clinical records.

01 · SENSE

Room-level sensing

Discreet mmWave and thermal sensors detect falls, inactivity, and vital-sign changes. No cameras. No wearables. Residents do nothing — dignity and privacy are preserved by design.

02 · ALERT

Real-time workflow

Room signals become actionable alerts routed to the right caregiver, at the right moment, on the device they already carry. Triage is ordered, response is tracked, and alert fatigue disappears.

03 · DOCUMENT

Automatic records

Event context auto-populates the note. Staff add a ten-second voice note instead of rebuilding the event from memory an hour later. Documentation drops from 13.5 hours a week to a few minutes.

Competitive edge

Most alternatives solve only part of the problem — and some create new ones.

Nurse call pads trigger 52% false alarms. Wearables get taken off. Cameras violate dignity. Nothing closes the loop from sensing to documentation — until Lumana.

Approach
Dignity
Compliance-free
Visibility
Workflow
The catch
Legacy sensor pads
Dignity
Compliance-free
Visibility
Workflow
52% false-alarm rate — alarm fatigue
Wearables / PERS
Dignity
Compliance-free
Visibility
Workflow
~80% of older adults unused after a fall
In-room cameras
Dignity
Compliance-free
Visibility
Workflow
Privacy violation in private bedrooms
Lumana
Dignity
Compliance-free
Visibility
Workflow
The only one that closes the loop

We’ve mapped 30+ global competitors across privacy, modality, market traction, and reviews. Read the full product breakdown →

Beachhead market

Australian residential aged care — where the mandate meets the gap.

91,000+ beds · ~900 facilities · $38.7B industry · the care-minute cliff

Why Australia first

Care-minute compliance is now audited at the facility level — and 40% of homes just failed in Jul–Sep 2025. The gap between the mandate and staff capacity is exactly where Lumana sits.

Who buys

Larger (~90-bed), private-pay, high-acuity residential operators serving residents with dementia, mobility limitations, and elevated night-time needs.

Why they buy

Unwitnessed falls and manual room checks are daily operating failures. Staff lose a third of their time to documentation instead of direct care.

Business model

Recurring, bundled, and low-friction by design.

One model. One price. One conversion path — from paid pilot to full-facility contract.

01 · Pilot entry

Paid 90-day pilot

Scopeddefined wing or care setting
  • Success metrics agreed upfront
  • Baseline workflow capture
  • Rollout path set before launch
  • Founder-led install & training
02 · Rollout contract

24-month, facility-wide

$85per bed · per month
  • Hardware, software & support
  • One bundled subscription
  • $91.8k ARR per 90-bed facility
  • $183.6k minimum contract value
  • SLA-backed uptime & alert review
03 · Why it closes

No capex, no friction

Opexstays off capital approval path
  • One invoice, one budget line
  • Grant-compatible for HK / SG
  • Operator payback ~9 months
  • Year 1 ROI: 1.3×

See market & pricing insights for the full strategy — including alternative models we tested, personas, WTP and next-best-alternatives.

Unit economics

Front-loaded costs. Payback improves with scale.

One 90-bed facility · $85/bed/month · $91.8k ARR · $183.6k minimum contract value (24 months).

Payback period

20.0 → 4.9 mo

Year 1 to Year 5

Recurring gross margin

76.6% → 93.6%

As hardware is amortised

Upfront investment

$117k → $35k

HW + CAC per facility

Peak burn

$1.8M

Total capital before self-sustaining

Hardware is front-loaded and recovered inside the contract. After payback, every month is high-margin recurring revenue.

The team

Built to execute: commercial, technical, market access.

Six people covering the capabilities the next twenty-four months will require.

Commercial & Partnerships

Phuong Nguyen

Commercial strategy, pricing, go-to-market. Senior leadership at eBay and Meta.

eBay · Meta · Varada

Ryo Sakai

Finggal Link partnership, healthcare BD. 25+ years across the sector.

ITOCHU · Philips Healthcare
Product & Engineering

Gerrit Gmel, PhD

Product & clinical evidence. Medical device executive and neuroscientist.

Saluda Medical · Closed Loop Medical

Allen Zhang

Hardware integration & system architecture. Chicago Booth EMBA '26.

Rolls-Royce · Exited founder
Markets & Narrative

Elaine Lin

Hong Kong market access & pilot operations. Director of WMA.

WMA · Asia Art Archive · M+

Tana Zhang

Positioning & investor narrative. MD at Cognito, formerly Edelman Smithfield.

Cognito · Edelman Smithfield

What we need

So Laxmi can go back to

reading to the residents.

See the full competitor map